Lace Up and Lead: Become an Official On Product Tester

If you’re passionate about running shoes, high-performance sports gear, or simply love being the first to try out new innovations, this article is for you.

The Swiss brand On has launched a dynamic program called the On Product Tester initiative. This unique opportunity allows everyday athletes and enthusiasts to test unreleased products before their official launch, providing real-world feedback that is crucial for refining the final design and performance.

Below, you will find a detailed breakdown of how the program works, who is eligible to join, what you can expect, and why this exclusive opportunity is captivating fans across the globe.

What is the On Product Tester Program?

The On Product Tester program was created to bring together individuals from diverse athletic backgrounds and skill levels who want to actively collaborate with the brand. They aim to gather insights by having participants test products still in the crucial development phase.

Selected testers receive confidential prototypes of On shoes, apparel, or accessories. Testers then use these products rigorously in their daily routines, training sessions, or trail adventures. Subsequently, they share detailed feedback regarding comfort, performance, durability, and design—essential data that the On team uses to fine-tune every detail before the official market release. It’s a direct way to contribute to the creation of elite, high-performance products while enjoying a truly exclusive experience.

New Insight: This rigorous testing process is key to On’s commitment to Swiss Engineering. By incorporating extensive real-world wear testing, the brand minimizes the risk of product failure post-launch and ensures its gear meets the highest standards for cushioning, responsiveness, and durability, thereby building strong customer trust and brand reputation.

Who Can Join?

The program is open to anyone with a genuine interest in movement, sports, or an active lifestyle. Whether you are a dedicated road runner, a trail explorer, a gym enthusiast, or simply someone who enjoys trying new technology and staying active, your perspective is valued.

During the application process, you will select a testing category—such as Running, Trail, Hiking, Lifestyle, or Fitness—and specify your preferences, shoe size, and frequency of use. On carefully selects participants based on these profiles, consistently seeking a wide diversity of experiences to ensure comprehensive testing across all conditions and activities.

How the Process Works

1. Application: You register on the official On website and fill out a simple form detailing your personal information, category of interest, and specifics about your activity routine.
2. Selection: Applications are reviewed periodically, and chosen participants receive a confidential invitation via email. Note: Due to high demand, this selection process is highly competitive and is not immediate.
3. Testing: If selected, you receive an exclusive prototype to use for a period of several weeks, following specific usage guidelines (e.g., required mileage or hours of use per week).
4. Feedback: Throughout the test period, you document and share your honest opinion on comfort, stability, durability, and other metrics using detailed weekly logs or questionnaires.
5. Return: At the end of the specified term, the prototype is returned to On for technical inspection and evaluation by the product development team.

Ready to step into the world of Swiss Engineering and innovation?

By becoming a tester, you help shape the next generation of On products, from the CloudTec® system to the newest high-performance fabrics. Click the button below to visit the official application page and start your journey.

What On Expects from Participants

The brand looks for committed testers who will truly put the product through its paces and provide honest, detailed, and constructive feedback.

A key requirement is that all reports and logs must be submitted in English, as the global product development team is international.

Crucially, confidentiality is paramount: because the products are unreleased prototypes, testers are strictly prohibited from posting photos, videos, or public comments about them on any social media or public forums. This relationship is built on mutual trust: you test, you share your real experience, and you help sculpt the brand’s future.

Benefits of Participation

Joining the On Product Tester program is an unparalleled opportunity to engage with one of the world’s most innovative sports brands. Here are some of the main perks:

• Early Access: Get your hands on exclusive prototypes and unreleased technology long before they hit the market.
• Direct Influence: Play a role in the actual design and improvement process of high-performance gear.
• Global Connection: Engage with On’s global team, exchanging genuine usage experiences that shape commercial products.
• Unique Experience: Gain an enriching experience ideal for anyone who loves performance, design, and innovation.

While the program is voluntary, many testers consider the cutting-edge gear access and the ability to influence a world-class brand to be rewards in themselves.

What You Must Know Before Applying

Before submitting your application, it is vital to understand the following key conditions:

• Voluntary: The program is a voluntary collaboration; there is no monetary compensation (no payment or remuneration).
• Prototype Return: All products received are prototypes and must be returned to On after the testing period for technical analysis.
• Confidentiality: All products and information are strictly confidential until the official market launch.
• Language: Feedback and reports must be provided in the English language.

These conditions ensure the integrity of the development process and maintain the secrecy of future product innovations.

Tips to Increase Your Selection Chances

Follow these pointers to make your application stand out from the crowd:

1. Detail Your Routine: Accurately and thoroughly describe your training regimen or physical activity, demonstrating how an On product would fit into your everyday use.
2. Be Specific: Clearly state the type of product you are most suited to test (e.g., trail running shoes for long-distance efforts, fitness apparel for HIIT workouts, etc.).
3. Show Commitment: Emphasize your genuine enthusiasm for contributing to the brand’s innovation, rather than focusing solely on receiving a free product.
4. Completeness & Honesty: Fill out all required fields honestly and completely, particularly your current shoe and apparel sizing, which is a critical factor for selection.

On seeks engaged, consistent, and authentic individuals—demonstrating commitment is the secret to success.

Frequently Asked Questions

Do I have to pay anything to participate? No. The program is entirely free.

Can I keep the product after the test? No. Prototypes are developmental samples and must be returned for technical inspection after the test period is complete.

Am I allowed to post on social media about what I’m testing? Absolutely not. All products and information are strictly confidential until the official launch.

Will I receive any payment? No. The program is voluntary and non-compensated.

How long does the test last? The duration varies depending on the product, but typically lasts for several weeks.

Conclusion

Being an On Product Tester is an extraordinary chance to go behind the scenes with one of the most respected and technologically advanced brands in the sports world. You get to influence the development of groundbreaking gear, experience cutting-edge technology before anyone else, and directly contribute to the global evolution of athletic performance. If you are passionate about movement, design, and innovation, this is an opportunity well worth pursuing. Sign up, showcase your dedicated profile, and wait—the next big success from On might be a product you personally helped create.